Wednesday, 22 July 2009

Cluetrain at 10 – Happy Birthday!

The Cluetrain Manifesto is 10 years old this month, to commemorate the anniversary a special “10 Year Anniversary Edition” is available.


Get it here:



I recommend this book to anyone involved in (or interested in) internet and associated technologies for business. In my opinion this book is required reading!


I read this for the first time at the start of last year (it was recommended to me by my friend and colleague Antony Clay) and, considering it is 10 years old, the ideas and concepts being as fresh and as relevant today as they were revolutionary back then, it is one hell of a book.

I have the hard back and the audio book (which is excellent). I can only imagine the impact it would have had on me had I read it when it was published in 1999 – probably massive as I was buzzing on internet technologies while working at Freeserve.


Happy Birthday Cluetrain!

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